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Environmentally Friendly Printing for Alto Shaam

March 23, 2012

­Courier Printing Case Study – Alto Shaam

Background:  Alto Shaam, a Wisconsin-based Food service equipment and supply company, was founded by Jerry Maahs in 1955.  Maahs, after spending 13 years in the restaurant industry, began Alto Shaam with the intention of developing solutions for the equipment problems of the food service operator.  Today Alto Shaam provides a wide variety of cooking and holding ovens, fryers, convection ovens, and quick chillers to restaurants around the country.

The Challenge:  Alto Shaam approached Consolidated Graphics with the desire to print their Price List Catalog in a manner that would have as little negative impact on the environment as possible.  Their catalog would have 178 pages, print four color process throughout, and have a print order of 25,000 perfect bound books.

The Solution:  Print the Price List Catalog on all Forest Stewardship Council certified paper.  The FSC develops standards that protect biodiversity, water quality, wildlife species and timber resources of our forests.  FSC paper is certified by the Forest Stewardship Council, which means that the paper came from a properly managed forest and was milled at an environmentally friendly paper plant.

The Result:  We printed the Alto Shaam Price List on 52,900 pounds of Forest Stewardship Council certified paper.  That’s 52,000 pounds of paper that was milled in an environmentally friendly manner!  If you would like to get more information on FSC certified paper, please go to

Fun Fact:  Did you know Courier Printing was one of the first printers in Nashville to jump on board with FBC certification?  We are Rainforest Alliance Certified as well, so we can add the Rainforest Alliance certification seal in conjunction with our FSC logos onto your printed materials!

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