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Roll-Up Tote

August 4, 2010

Everyone recognizes the need to incorporate Earth friendly products into our lives. Tote bags have become one of the most popular of these new environmentally friendly products. Not only are tote bags made with natural and recyclable materials, every time they are used they help the environment.

Step into just about any grocery store and a few other retailers and you are sure to find a store branded tote bag.  These shopping bags help eliminate the use of paper and plastic bags, they are more durable and they reinforce brand identity.  The fact that you can get them in all sorts of sizes and that they’re light-weight only increases their potential use outside of traditional shopping (ex – I use a large Dick’s Sporting Goods tote bag to store and recycle plastics at home). All the major retailers have them and these tote bags are out there sitting in millions of peoples homes with a company logo right on the front of them waiting to be seen (reinforcing that people need to visit that store).

You will also find tote bags being used at conventions, conferences and trade shows where they are an excellent way for someone to carry around the many materials and other promotional items that they pick up at various company displays and breakout sessions.  Other uses include teacher/student bags as well as some of the smaller totes that make for great lunch bags.

The roll-up tote bag (featured above) is an especially unique option as this gives the end user an easy and convenient way to size down the tote and keep it with them at all times.  This bag has all the benefits of a traditional tote bag and more. I can’t tell you how many times I’ll make a quick or unexpected trip to a store and all three of the tote bags I own are just sitting at home in a closet. The ability to have one with you at all times in a work bag, suitcase, gym bag or purse (as is the case with the roll-up tote bag) can resolve this problem.

As tote bags increase in popularity, expect to see more designer and other specialty, custom bags. It is only a matter of time before people start making fashion statements with their tote bag. I also wouldn’t be surprised to see small retailers giving them away for free upon a customers entrance into their store. This makes for a great promotion and also serves as an enticement to buy something as our brains are triggered towards putting things into empty bags.

To learn more about the many types of custom imprinted tote bags available, check out www.courierpromotional.com and search tote bags.

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One Comment leave one →
  1. December 18, 2010 12:53 pm

    Tote bags play a significant role to promote your business.. It is good promotional product. thanks for sharing this with us.

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